The No7 Beauty Company, part of Boots, is launching a new campaign and limited-edition lipstick line created in partnership with design agency Free The Birds.
This includes new packaging, featuring the No7 logo and naming for the limited-edition lip-stick line.
Free The Birds has renamed the four shades from No7’s Moisture Drench range: Respect Rouge, Hope Taupe, Freedom Plum and Equality Coral, a nod to the spirit of No7’s Unstoppable Together positioning.
The creative agency has also adapted the iconic No7 logo to include a smile icon that sits naturally within the “o” of No7, which now expands right across the lipstick casing in a bold and celebratory two-tone pink colourway.
Matthew Gilpin, design director, Free The Birds, said: “To ensure the Unstoppable Lip collection packaging remained recognisable, we maximised the brand logo to create an impact in a small space while putting a little smile on the customer’s face. This balance of heroing design principles whilst elevating a brand’s positioning is the ‘beautiful thinking’ we like to bring to every project.”
Bethany-Rose Smith, global brand manager, No7, added: “We wanted to collaborate with a design agency that valued the heritage of No7 and our Moisture Drench range but could elevate this to celebrate happiness and the return of seeing people smiling again. Free The Birds also went the extra mile by building the ‘Universal Smiles’ brand world, which helped shape the broader campaign.”
Evian marks ‘100-years of Centre Court’ at Wimbledon with heritage label
The Label Makers work on the Marksologist range by M&S
Coors launches limited edition packs featuring colour-changing labels
Vetroplas announces new packaging for REN clean skincare
You must be logged in to post a comment.
See more top suppliers at:
Flexible packaging experts, Polipaks, are as always, focusing on further developments in improving company capabilities ...
Yorkshire Packaging Systems, winners of the PPMA Group Customer Service Award 2014, Outstanding Achievement Award ...
Yorkshire Packaging Systems Ltd, winners of the PPMA Customer Service & Outstanding Achievement Awards, who ...
Is the government right to delay EPR?
View results of this poll
By using this website you are consenting to the use of cookies. Packaging News is owned by Metropolis International Group Limited, a member of the Metropolis Group; you can view our privacy and cookies policy here.